About Us
A Team That’s Always In Your Corner
For over 25 years, we have built lasting relationships by providing thoughtful, personalized financial guidance. With a focus on trust, education, and service, we help remove the questions and uncertainty from your financial journey.
An Integrated Approach With You at the Center
Your financial life is made up of many moving parts, and we believe all of them should work together. Our team takes a broad approach, offering services across wealth management, tax planning, and retirement. By looking at the entire picture and listening closely to your goals, we tailor our guidance to reflect your life’s priorities.
The Guidance You Need to Plan Confidently
Understanding your options can make complex decisions feel more manageable. Our approach centers on education, offering clear explanations of key strategies that affect your future. Whether it's changes in tax law or evolving investment opportunities, we guide you through the details and provide the knowledge you need to move forward with confidence.
Built on Dedication and Backed by Knowledge
Peggy Reid is an independent, fiduciary wealth services firm that supports clients across the United States. With a wealth of knowledge spanning tax strategies, retirement planning, investments, and more, we provide guidance tailored to your unique goals. No matter your vision or background, we’re here to help you live life on your terms—confident, prepared, and supported every step of the way.
Our Core Values
Meet the Team
We serve as a team, collaborating to provide the insights and strategies you need to pursue your financial goals with clarity and confidence.
Peggy Reid, MBA, CFS, CSSCS
Financial Advisor
Will Your Finances
Support Your Retirement?
Have you saved enough to create the lifestyle and legacy you want?
We design thoughtful, comprehensive strategies to help you move
forward with confidence, focusing on what truly matters to you.
Doing More for You by Partnering with Cetera
Through our partnership with Cetera, we gain access to large-scale research, services and experience while keeping our firm independent to provide you with personalized financial solutions.
Cetera Advanced
Planning Team
Cetera's Advanced Planning Team gives our team access to expert legal and financial services.
Cetera Investment Management Team
Cetera’s Investment Team provides unbiased research and guidance to assist us in developing personalized plans.
Cetera Financial Plan Design Team
Cetera’s Financial Plan Design Team provides us with access to over 100 years of experience.
Working Together With:


Who We Serve
We work with individuals, families, and business owners across the U.S. to provide thoughtful financial guidance and enable confident decisions.
Our Approach
We take a holistic approach to your financial life, bringing all the pieces together with care and dedicated guidance.
Our Services
Our firm offers a full range of services designed to support every part of your financial journey.