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About Us

A Team That’s Always In Your Corner

For over 25 years, we have built lasting relationships by providing thoughtful, personalized financial guidance. With a focus on trust, education, and service, we help remove the questions and uncertainty from your financial journey.

An Integrated Approach With You at the Center

An Integrated Approach With You at the Center

Your financial life is made up of many moving parts, and we believe all of them should work together. Our team takes a broad approach, offering services across wealth management, tax planning, and retirement. By looking at the entire picture and listening closely to your goals, we tailor our guidance to reflect your life’s priorities.

The Guidance You Need to Plan Confidently

The Guidance You Need to Plan Confidently

Understanding your options can make complex decisions feel more manageable. Our approach centers on education, offering clear explanations of key strategies that affect your future. Whether it's changes in tax law or evolving investment opportunities, we guide you through the details and provide the knowledge you need to move forward with confidence.

Built on Dedication and Backed by Knowledge

Built on Dedication and Backed by Knowledge

Peggy Reid is an independent, fiduciary wealth services firm that supports clients across the United States. With a wealth of knowledge spanning tax strategies, retirement planning, investments, and more, we provide guidance tailored to your unique goals. No matter your vision or background, we’re here to help you live life on your terms—confident, prepared, and supported every step of the way.

Our Core Values

Listen, Understand, and Lean In

We take the time to truly listen and understand your needs. By exploring your goals and values on a deeper level, we provide guidance that’s thoughtfully tailored to your unique vision.

Guide Through Education

We guide you through financial complexities so you can feel informed and prepared to make decisions. We stay on top of trends, laws, and developments and educate you every step of the way.

Plan From Every Angle

We take a comprehensive view of your financial life, and aim to make all aspects work together in harmony. Our goal is to connect what you have today with what you hope to achieve tomorrow.

Devote Our Time and Service

We’re committed to giving you the time, attention, and care you deserve. Our goal is to provide thoughtful support and exceptional service that creates meaningful value in your life.

Meet the Team

We serve as a team, collaborating to provide the insights and strategies you need to pursue your financial goals with clarity and confidence.

Alex Wallingford

Alex Wallingford

Administrative Assistant, Cetera Advisor Networks, LLC

(657) 444-8918

Will Your Finances
Support Your Retirement?

Have you saved enough to create the lifestyle and legacy you want?
We design thoughtful, comprehensive strategies to help you move
forward with confidence, focusing on what truly matters to you.

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Doing More for You by Partnering with Cetera

Through our partnership with Cetera, we gain access to large-scale research, services and experience while keeping our firm independent to provide you with personalized financial solutions.

Cetera Advanced
Planning Team

Cetera's Advanced Planning Team gives our team access to expert legal and financial services.

Meet the Team

Cetera Investment Management Team

Cetera’s Investment Team provides unbiased research and guidance to assist us in developing personalized plans.

Meet the Team

Cetera Financial Plan Design Team

Cetera’s Financial Plan Design Team provides us with access to over 100 years of experience.

Meet the Team

Working Together With:

Who We Serve

We work with individuals, families, and business owners across the U.S. to provide thoughtful financial guidance and enable confident decisions.

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Our Approach

We take a holistic approach to your financial life, bringing all the pieces together with care and dedicated guidance.

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Our Services

Our firm offers a full range of services designed to support every part of your financial journey.

Explore Our Solutions